Hospital reveals new logo, identity
Drew Memorial Hospital is getting a facelift—all around.
Along with a $31 million renovation project currently under construction on Scogin Drive, DMH unveiled a new brand identity, which includes an updated logo and identity system for the service lines within the hospital.
That major milestone was celebrated recently during a topping-off ceremony of the 51,000-squarefoot expansion of the hospital. “The new identity refl ects our commitment to bringing Drew County and its residents the best possible medical care,” DMH Chief Executive Offi cer Scott Barrilleaux said. “Many residents are unaware of the services offered by Drew Memorial. It’s our hope that the community will see this rebrand as part of an investment in improving these services and the care they receive.”
The new brand comes at a time of great change for the hospital. What was the main entrance for years has been closed and is undergoing major construction. Patients are being directed to enter in the new Allied Health building and the hospital is providing a shuttle service via golf cart for the extended walk a patient might encounter.
The new Drew Memorial logo designed to refl ect the hospital’s commitment to health care leadership in Drew County and Southeast Arkansas, according to a press release announcing the changes. The logo is centered around the initial “D” surrounded by a bold medical cross and a refreshed color scheme.
“We hope the new logo modernizes the hospitals look to refl ect the growth of our facility,” said Chief Operating Offi cer Wade Smith. “We are becoming a bigger, better Drew Memorial. Since the hospital buildings are getting a face lift, we thought this was a good time to refresh the logo as well to show the growth and technological advances that are being made.”
The full system includes variations of the logo that feature the many services of DMH that have grown beyond the hospital itself— from cancer care to home health services.
In September 2016, the hospital began the expansion that is estimated to be complete in May 2018. The expansion includes a larger surgery center with six operating rooms, two dedicated C-section suites, and pre-operative and post-op areas. The project will also offer a more convenient outpatient clinic, allowing for two visiting specialists to hold clinic hours simultaneously.
Additionally, the labor, delivery and recovery unit will be relocated and expanded to three times the size of the current unit. The main entrance of the hospital and the auxiliary-operated gift shop will also be expanded in size.
According to Smith, the construction project manager has updated the staff on the progress of the new structures. Currently, interior studs and ductwork are being installed and erected in the new labor and delivery wing and the exterior is being closed up. Weather permitting, the workers will begin laying brick within the next few weeks.
DMH offers a wide variety of services including a cancer and infusion center, education, emergency department, health foundation, home health, laboratory, radiology, rehabilitation therapy, respiratory therapy, a sleep center, a specialty clinic, surgical services, transitions (for senior adults), women’s services and a wound center is part of a larger identity system